Deceptive Labeling: Sliced Breads

Talking of glucose fructose …….

This ingredient is abundant in packaged sliced breads. Along with a ton of other undesirable ingredients as well. It is well known that the artificial colours in a package of Smarties can have a behavioural impact on a child, but did you know that calcium propionate can have the same effect?

If you check out many big brand bakery websites, such as Dempsters, you’ll notice that they are saturated with messages stating how healthy their breads are.

While the wholegrains are good, and a definite step forward from “enriched wheat flour”, they are not making up a high enough proportion of the product. With this many wholegrains, the amount of fibre should be higher than 3g a slice. Also they are disguising the remaining ingredients that counteract the wholegrain benefits. High fructose corn syrup (glucose-fructose) is still the next ingredient after the grains and the GMO ingredients and chemicals are still added. Including calcium propionate.

But there is some light in the tunnel. Look at the ingredients carefully and you’ll find an absence of many of these dangerous ingredients. For instance, Dempsters Wholegrains Wheat and Oats with Honey bread has the following ingredients:

​​INGREDIENTS: WHOLE GRAIN WHOLE WHEAT FLOUR INCLUDING THE GERM, WATER, OATS, SUGAR, YEAST*, HONEY, WHEAT PROTEIN, WATER EXTRACT OF DRIED RAISINS, SALT, VEGETABLE OIL (CANOLA OR SOYBEAN), CULTURED WHEAT STARCH, VINEGAR, SOYBEAN LECITHIN.

Sugar and honey are used instead of glucose-fructose and soybean lecithin is used instead of the chemical emulsifiers in the other breads.

As well as the packaged sliced breads, there are many local artisan breads now available. Keep watch for their ingredients but generally these are better and do not contain the glucose-fructose.

Overall, look for and avoid the following:

LOOK FOR:                                    AVOID:
Whole grain/wheat etc.                  Enriched
Sugar/honey                                   Glucose-Fructose
All pronounceable words                Unpronounceable words
Calcium propionate
Colour (natural or artificial)
Partially hydrogenated fats or shortening

On the nutrition facts, the amount of fibre is a consideration yes, but ensure that it doesn’t mean you end up with a high sodium content instead.
 

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